Without automated sales and marketing management tools, companies depend on unreliable memories and inefficient reminder tools, like written calendars and improvised computer files.

Despite the best of intentions, actions like scheduling periodic client reviews or contacting all clients who have such and such characteristics either take too much time to accomplish or just don't get done. Paperwork spirals out of control, and clients get annoyed because what they told one member of your organization last week isn't available to the person they're talking to this week.

Customer Relationship Management (CRM) tools and services from MARKET/FX put your organization on the fast track to higher profits, by facilitating the following:

• No-memory-needed followup. Specify rules for who gets a second and third contact message when, and it can all get done automatically. Not sure about the system you want? We know the questions that bring out your needs and best practices for a variety of industries.
  
  
• Strategically important reports. Instead of floundering in suppositions, get the facts on how often salespeople have reactivated dormant accounts, the number of clients who could use a new offering you're considering, exact results from extra followups and more.
  
  
• Company-wide intelligence. When salespeople, account reps and customer service staff keep private notes, customers don't get well served by others in your organization. With the system we create for you, everyoneshares data effortlessly, and the company retains what they know when individuals leave.
  
  
• Targeting and personalization of communications. Create a message once, then use it a thousand times, always looking like a personal communication. And send it only to clients who have bought more than X amount of product Y and have been with you for at least 2 1/2 years.

Your company benefits through:

• Enormous time savings. "Busy work" gets minimized and your professionals become much more productive.
  
  
• Improved customer loyalty. Clients feel well taken care of when their needs, preferences, requests and purchases are properly noted and tracked.
  
  
• More successful launches of new products or services. You'll be easily able to pinpoint your best prospects and communicate with them.
  
  
• More accurate sales forecasting. Just a few clicks and you'll be able to project a month, a quarter or a year ahead.
  
  
• Greater ability to take advantage of unexpected opportunities. When a new law, a natural disaster or just a new idea crops up, you can quickly pass the word to those likely to be most affected.
  
  
• Consistency in your sales and marketing efforts. No more gaps between what you know you should be doing and what you actually do!
  
  
• An edge over the competition. Better relationships with customers, more fine-tuned targeting, powerful sales or information campaigns, smarter forecasting, greater productivity - who can beat that combination?

Why GoldMine?

We sell, customize, train and consult on using GoldMine, the most powerful, most stable and most customizable CRM tool ever created. GoldMine fulfills your wish list for automation and data mining, and it makes sales efficiencies and marketing campaigns possible you hadn't previously dreamed of.

Why MARKET/FX?

For more than 12 years, we have been improving sales and marketing results for companies large and small, in industries ranging from financial services to health care, from mortgage lending and real estate to manufacturing and distribution. Each client has a different set of needs and opportunities, and we relish the challenge of discovering and expediting each one's unique business processes.

We've been installing, training, customizing and consulting on GoldMine since 1992. For eight years, we served as a beta tester for the program and for two years, we served on GoldMine's Channel Advisory Committee, meeting regularly with senior management. We understand the program's ins and outs as well as anyone in the world.

Besides business acumen and product knowledge, we also have the technical expertise to make sure that your network isn't tied up in knots or working at cross purposes with your sales and marketing procedures. You get smoothly running applications that accomplish the tasks they are supposed to.

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Call us now at (949) 622-6203 for a free discussion of how MARKET/FX can help your company achieve its sales and marketing goals.